Tuesday, February 17, 2009

In the mix at The Tour of California

Whether it’s the Giro d’Italia, The Tour of California, or any pro race, the ultimate goal of many fi’zi:k grassroots program riders (now coined The fi’zi:k lin:k) is to be able to make it to the pro level. Fi’zi:k is at the Tour of California supporting the star studded field participating in the biggest bike race in America.
Along with our high profile, big budget and long time Pro Tour squads such as Team Liquigas and Garmin-Slipstream, fi’zi:k also supports debut teams that are just building their foundation. That group includes the final addition to this year’s Tour of California: Team Fly V Australia Presented by Successful Living Foundation who received an invite to the Tour just three weeks ago. The newly formed team is out to show that they have what it takes to be here.
Fly V’s talent was proven early with a win at last week’s Boulevard Race in San Diego, when Ben Day came out and gave it all he had, fine tuning before his first stage race of the year, and taking the victory in a three-man up sprint.
Having sponsored Fly V pb Successful Living Team Director and newly retired, Henk Vogels, during his years racing for Navigators, fi’zi:k was presented with the opportunity to do something special for the Fly V squad. A quick meeting with Fly V’s co-director - 1984 Olympic Gold Medalist - Steve Hegg, and ten days later Fly V’s fi’zi:k Team bus was wrapped, loaded and ready to roll!

To say the riders are grateful would be an understatement. At press time, we are four days into are the 8-day race – the last three being the wettest days in California this winter.
The fi’zi:k team bus is also being used to showcase our new road saddle, the Antares. If you’re at any of the Tour of California stages, stop by to check out the Fly V Australia presented by Successful Living powered by fi’zi:k team bus. And, if you’d like to know what it takes to be a part of the fi’zi:k L:ink, stop by or drop me a line.
Check back here daily, and also visit http://www.dotdotk.blogspot.com/ as fi’zi:k provides an inside track on the Tour of California.

Thursday, January 29, 2009

New team on our saddles

We at fizi:k are super excited to announce our partnership with Team Myogenesis.com p/b United Healthcare. The team has some great goals on promoting cycling not only to their community but to a greater mass outside of their local area. Team Myogenesis wants to educate people on how to have a healthy and active lifestyle through cycling. The team is especially putting emphasis on kids, as there is a big problem in our country with childhood obesity, by having various clinics and events that engage kids in their community and by having people donate to this cause through their web site: http://www.myogenesis-racing.com/

This years squad is made up of some great new talent along with some great experienced riders. Some have even finished second to former National Champion George Hincapie. Definitely look for this team in 2009 and in the future as they become an even greater cycling team. Check out their website and see how you too can get involve with this great team and cause.

Friday, January 16, 2009

It’s Official!!!!!!!

Yes, fizi’:k is the official saddle of SSWC09. Guaranteed that this race/event will be the best of the year! So check out the site: http://sswc09.wordpress.com/ . You still have until the 23rd of January to send in your art/ entry form. Just look at the list of athletes that are already committed. For sure you’ll not want to miss the chance to rub elbows with Ned “The Lung” Overend, or have a few pints of beer and a game of bike polo. I hope to see a lot of you out there come September!!

Monday, January 12, 2009

Greetings from fi’zi:k athlete central - grass roots edition!

I'm John C, and I'd like to welcome all teams and riders who rock "the :k." Throughout this season, I will be working with great teams and individual riders who choose nothing but the best riding gear and support. Roadies, cross-country, tri, xterra athletes and everyone in between - you are welcomed to join.

This is a new initiative that we at fi’zi:k are putting together for the 2009 season, and we're launching it NOW!

Being a single speed endurance racer myself, I'm now getting my feet wet in the All-mountain-Enduro category. I know how hard it can be to find companies that are willing to support athletes. This is my area of focus with Fi’zi:k. I'm working to outfit teams and individuals across North America to help you to kick off the season on what we believe are the best saddles. If you or your team has race resume or promotional material send it my way for review and consideration. j.cordoba@fizik.com

I'll be attending events throughout the year to meet and support fi’zi:k riders. So far I will be at Sea Otter, Downieville Classic (tentative), and SSWC09 (As long as my piece-of-art entry makes the cut). If you have local event that you think Fi’zi:k should attend for you or your team, then by all means let me know, and I will take it into consideration with my schedule.

As always, check back to this site often. We've got a lot to come, and we're just getting started!